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The first quarter of the Double Diamond model covers the start of the project. Designers try to look at the world in a fresh way, notice new things and gather insights.Learning about your users:
The second quarter represents the definition stage, in which designers try to make sense of all the possibilities identified in the Discover phase. The goal here is to develop a clear creative brief that frames the fundamental design challenge.Modelling your users:
The third quarter marks a period of development where solutions or concepts are created, prototyped, tested and iterated. This process of trial and error helps designers to improve and refine their ideas.Iterative process:
The final quarter of the double diamond model is the delivery stage, where the resulting project is finalised, produced and launched.Providing support:
The Google HEART framework helps you measure the quality of user experience and the progress towards key goals and product-related decisions.
The HEART matrix gives us a high level view of how effectively we're addressing the user's needs through qualitative and quantitative data.