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Dan Murphy's (Woolworths)

UX/UI Designer

Winner of ORIA's Online Retailer of the Year (3 Years in a row)

  • Working closely with Visual Designers, Developers, Copywriters, Campaign Managers & Solution Architects to deliver on digital campaigns.
  • Setup & Streamlined workflows by implementing project management systems and onboarding the Online Marketing Team.
  • Managing stakeholder expectations to ensure smooth project delivery.
  • Leading conceptualisation, visual design & code development for major campaigns including Johnnie Walker, Penfolds, & Glengoyne.
  • Creating harmony between User Needs, Business Requirements & Technical Limitations while delivering on-time and within budget.
  • Planning and undertaking the User Research & Usability Studies required to produce related artefacts.
  • Identification and maintenance of a diverse User Persona Set.
  • Conducting Consumer Journey Mapping, User Story-boarding, Persona Identification & Analysis, Ecosystem Mapping, Competitive Auditing, Multivariate Testing & Defining Value Propositions.
  • Sketching design concepts & producing Wireframes to present to relevant stakeholders.
  • Developing & Validating interactive Prototypes.

Reporting to Head of Online Merchandising Peter Lines.


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